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Advisory Team

Every good boxer has an even better sparring partner.

Thomas W. Malone

Massachusetts Institute of Technology, USA

Patrick J. McGovern Professor of Management at the MIT Sloan School of Management and the founding director of the MIT Center for Collective Intelligence.


Tom was also the founding director of the MIT Center for Coordination Science and one of the two founding co-directors of the MIT Initiative on "Inventing the Organizations of the 21st Century". Professor Malone teaches classes on leadership and information technology, and his research focuses on how new organizations can be designed to take advantage of the possibilities provided by information technology.

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JoAnn Yates

Massachusetts Institute of Technology, USA

Deputy Dean and Sloan Distinguished Professor of Management. Professor of Managerial Communication.


Before joining the Deans' Office she developed and taught in the Communication for Managers core course. Her research examines communication and information as they shape and are shaped by technologies and policies over time, in both contemporary and historical organizations.

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Gunter Henn

Technical University Dresden, Germany

Chair for Architecture at Dresden Technical University, Germany and is visiting professor at the Massachusetts Institute of Technology


As a leader in architectural design, he has been responsible for many innovative building designs, including the BMW Research and Innovation Centre; the Automobile City in Wolfsburg for Volkswagen; the Transparent Factory in Dresden; a novel auto-assembly plant for Skoda in the Czech Republic; and the Faculty for Mechanical Engineering for the Technical University in Munich.

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Reijo "Shosta" Sulonen

Helsinki University of Technology, Finland

Professor in Information Processing Science


Reijo works in the fields of software engineering and emerging applications of information technology. In his work with industrial partners he emphasizes the need for a multidisciplinary approach when IT issues with organizational or human implications are studied. He has been active in a number of national and European research projects dealing with enterprise systems. During the past ten years he has concentrated on product modeling technologies and software processes including distributed software development. Reijo Sulonen has worked several years at Stanford University and CERN.

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See also

Featured work

  • Featured work
    Coolfarming

    What exactly is the “magic of cool”? What makes products like the iPhone cool? (Or, in its own day, the phonograph?) And what if you could make your own ideas cool? What if you could even turn them into the next big thing? Amazon Link

  • Featured work
    Coolhunting

    Coolhunting goes to the very heart of the search by showing how to find trendsetters and spot innovations and how to turn brilliant ideas into hot new trends. Amazon Link

  • Featured work
    Swarm Creativity

    A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal--n innovation-by sharing ideas, information, and work. It is no exaggeration to state that COINs are the most productive engines of innovation ever. They are "Creative Swarms"Amazon Link

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